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ChapStick Introduces New Tube Format 

The classic lip balm brand brings its signature hydration in a tube format with five flavors.

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By: Rachel Klemovitch

Assistant Editor

ChapStick is expanding its lineup with the launch of new HydraBalm tubes, now available in Cherry, Vanilla, Watermelon, Guava, and Unscented. 

HydraBalm brings the ChapStick signature deep hydration to a fresh, flavor-forward tube format, giving fans an easy, on-the-go way to keep lips smooth and moisturized.

The tube format makes HydraBalm easy to fit seamlessly into fans’ everyday routines.

Rachel Behm, Chief Marketing Officer, said:

“Chapstick has spent decades earning a spot in people’s pockets and bags, and with HydraBalm we’re keeping that relationship fresh – the new HydraBalm offers the 24-hour hydration that Chapstick is known for in a new squeeze tube format.”

Formulated to lock in moisture, ChapStick HydraBalm tubes are designed for effortless application and all-day comfort, offering a fun, affordable way to keep lips moisturized across five flavor options. 

To celebrate the launch, ChapStick is bringing HydraBalm to life in midtown Manhattan with a 30-foot inflatable HydraBalm squeezy tube installation and free sampling on September 2nd. 

The giant HydraBalm will be located on Broadway between 47th and 48th Street from 11 am to 8 pm, giving fans in New York City a chance to experience the new product firsthand.

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